ProGrade Digital

Overview

ProGrade Digital produces high-performance memory cards and workflow solutions including CFast, SD UHS-II V60 & V90, microSD, and USB 3.1 Gen 2 dual-slot readers for professionals in photography and videography.¹²³ The company targets digital imaging professionals with products emphasizing performance, quality, and reliability, and incorporates sustainability features like biodegradable packaging.¹² It emerged from former Lexar executives with extensive experience in memory card design and manufacture.⁴⁵⁶

History

ProGrade Digital was founded in 2017 by former Lexar executives including CEO Wes Brewer, who held management and technical leadership roles, bringing over 60 years of combined experience from Lexar, SanDisk, and similar firms.⁴⁵⁶ The company launched publicly in early 2018, debuting CFexpress Type B cards first demonstrated at the NAB Show in Las Vegas that April.¹⁵ It focuses on professional-grade memory for photography and videography without noted acquisitions or pivots.³⁴

Product Lines

Manufacturing

Products are designed with expertise from prior roles at Lexar and SanDisk, but specific manufacturing locations are not disclosed in available sources.⁵ Production likely involves outsourced facilities common in the memory card industry, given the technical leadership focus rather than in-house fabrication.⁴⁵

Notable Products

• CFexpress Type B - Next-gen PCIe Gen 3 NVMe cards for high-bitrate video.
• SD UHS-II V90 - High-speed cards for 8K video and burst photography.
• CFast 2.0 - Durable cards for professional cinema cameras.
• microSD V90 - Compact cards supporting extended video recording.
• Dual-Slot USB Reader - USB 3.1 Gen 2 reader for simultaneous offloading.

Reputation

ProGrade Digital is regarded by professionals as a reliable alternative to established brands, stemming from its Lexar-experienced team and focus on pro-grade performance.⁴⁵⁶ Enthusiasts note strong speed and durability in videography applications, with sustainability efforts adding appeal.¹² Limited market presence as a newer entrant may contribute to lesser overall recognition compared to larger competitors.⁵