Proper Gnar
ActiveOverview
Proper Gnar is a black woman-owned skateboarding and streetwear brand founded to challenge the male-dominated skateboarding industry. The brand creates skate decks, apparel, anime-inspired accessories, and art targeted at women skaters and creative individuals. Proper Gnar positions itself as a platform for female representation in skateboarding, particularly emphasizing women of color, and aims to build community and sisterhood within the skate culture.
History
Proper Gnar was founded in 2012 by Latosha Stone with the mission to disrupt skateboarding's male-oriented landscape and create space for women, especially women of color. The brand has grown from its inception to become a recognized player in women's skateboarding, expanding its product offerings to include streetwear, limited-edition decks, and anime-inspired merchandise. The company has established distribution through major retailers including Zumiez, Hot Topic, and Spencer's, as well as independent skate shops across North America.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Skate Decks | Women-focused skateboard decks | $50 - $150 |
| Streetwear Apparel | Anime-inspired casual clothing and outerwear | $25 - $100 |
| Accessories | Pins, hats, and anime-themed collectibles | $10 - $50 |
| Limited-Edition Decks | Collaborative and seasonal skateboard designs | $75 - $200 |
Manufacturing
Proper Gnar manufactures skate decks from durable 7-ply Canadian maple wood in the same facility as many other large skateboard brands, indicating outsourced production rather than in-house manufacturing.
Notable Products
- Women's Skate Decks - 7-ply Canadian maple skateboard decks designed specifically for female skaters
- Anime-Inspired Streetwear - Clothing and apparel featuring anime aesthetics and girl power messaging
- Pop-Tarts Collaboration Merch - Limited-edition anime-inspired skate merchandise created through brand partnership
- Art and Pins - Original artwork and enamel pins reflecting the brand's creative and cultural identity
Reputation
Proper Gnar is recognized within skateboarding communities for its authentic commitment to female representation and inclusivity, particularly for women of color. The brand has successfully challenged skateboarding's traditional male-dominated culture and built a dedicated following among skater girls and creative rebels. Its positioning as a black woman-owned business and emphasis on community sisterhood resonates with audiences seeking alternative skateboarding brands. The brand maintains grassroots credibility through collaborations and active engagement with its community, though it remains a niche player compared to mainstream skateboard manufacturers.