Public
ActiveOverview
PUBLIC Snowboards is a snowboarding equipment and apparel company founded in 2015 with a focus on building community within snowboarding culture. The company offers snowboards, apparel, and accessories designed for both enthusiasts and newcomers, positioning itself as an accessible brand that emphasizes community engagement over exclusivity. PUBLIC operates as an independent manufacturer based in Minnesota with a lean team structure.
History
PUBLIC Snowboards was established in 2015 by a founder with the mission to foster greater community in the snowboarding world. The company was created with the core idea that snowboarding lacked sufficient community focus. Since its founding, PUBLIC has developed a diverse product line including multiple snowboard models and collaborations while maintaining its independent status and Minnesota headquarters.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Snowboards - All-Mountain/Freeride | Versatile performance boards for varied terrain | $400 - $600 |
| Snowboards - Freestyle | Park and trick-focused designs | $350 - $550 |
| Apparel | Snowboarding clothing and outerwear | $50 - $300 |
| Accessories | Complementary gear and equipment | $20 - $200 |
Manufacturing
Manufacturing details are not specified in available sources. The company is listed as a manufacturer based in Apple Valley, Minnesota, but whether production is in-house or outsourced is not documented.
Notable Products
- Public Research Snowboard (2025) - A freeride-focused, directional board designed for advanced to expert riders excelling in freestyle, freeride, and all-mountain conditions with high-speed stability.
- Public Snowboards Line - Diverse collection of snowboard models and collaborations catering to different riding styles and skill levels.
Reputation
PUBLIC Snowboards is recognized for its community-oriented approach to snowboarding and accessibility focus. The brand appeals to both enthusiasts and newcomers rather than positioning itself as premium or exclusive. Field testing indicates the brand produces versatile, high-performance boards that balance control and power, though specific criticisms or professional consensus on weaknesses are not documented in available sources.