PUCK HCKY
ActiveOverview
PUCK HCKY is a premium hockey apparel brand based in Michigan that produces streetwear including jerseys, t-shirts, jackets, and accessories influenced by hockey culture, music, and art. It specializes in unique designs through celebrity collaborations and limited releases, targeting athletes, innovators, and general fans. The brand operates with a direct-to-consumer model, handcrafting orders.1234
History
PUCK HCKY was founded in 2014 or 2015 in the Detroit area, with Matt Marini as CEO. It established itself as a hockey apparel brand blending streetwear fashion. Key focus includes collaborations merging hockey, music, and art, leading to hybrid collections of apparel and accessories.123
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Hockey Jerseys | Streetwear-inspired hockey jerseys | $55 - $150 |
| T-Shirts | Tie-dye and graphic hockey tees | $35 - $60 |
| Jackets | Hockey-themed field jackets | $60 - $100 |
| Basketball Jerseys | Vaporwave crossover athletic wear | $55 - $80 |
Manufacturing
Products are handcrafted per order in the United States, based in Michigan. No details specify in-house versus outsourced production beyond the brand's emphasis on careful assembly.1
Notable Products
- Vaporwave Basketball Jersey - Crossover basketball jersey priced from $54.99 with vaporwave design.
- Detroit City Hockey Tie-Dye T-Shirt - Tie-dye t-shirt featuring Detroit hockey theme, from $34.99.
- Big Star Homefield Hockey Jacket - Hockey jacket model priced from $59.99.
- Metal Hockey Jerseys - Core premium jersey line shaped by hockey culture and collaborations.
Reputation
PUCK HCKY is perceived as a niche brand among hockey enthusiasts for its unique streetwear fusion and collaborations, appealing to those interested in hockey culture extensions into fashion. It maintains a small-scale operation with limited employee base and under $1 million revenue. Criticisms may arise from its specialized focus limiting broader appeal.234