PUR

Overview

PUR is a brand specializing in water filtration products, including faucet mounts, pitchers, dispensers, and refrigerator filtration systems. It operates as a division of Helen of Troy Limited and targets consumer water purification needs.⁵

History

PUR was created by Recovery Engineering, Inc., based in Minneapolis. Recovery Engineering sold the brand to Procter & Gamble in 1999 for approximately $213 million, and P&G later sold it to Helen of Troy in January 2012. The Minneapolis manufacturing plant closed in 2004, and outdoor products were sold to Katadyn USA.⁵

Product Lines

Manufacturing

Products were originally manufactured in Minneapolis until the plant closed in 2004. Manufacturing details post-acquisition by Helen of Troy are not specified in available sources.⁵

Notable Products

• PUR Faucet Mount - Attaches to faucets for direct filtered water flow.
• PUR Pitcher - Gravity-fed pitcher with replaceable filter cartridges.
• PUR Dispenser - Freestanding unit for higher volume water filtration.
• PUR Refrigerator Filter - Compatible with Kenmore refrigerators for in-fridge purification.

Reputation

PUR is recognized for its established presence in household water filtration since the late 1990s. Professionals note its transition through major corporations as a sign of market viability, though specific enthusiast feedback on performance versus competitors is limited in sources.⁵