PureWow
ActiveOverview
PureWow is a digital media company that publishes women's lifestyle content covering fashion, beauty, home decor, recipes, entertainment, travel, technology, literature, wellness, and money. It targets Millennials and Generation X with national and local content for cities including New York City, Los Angeles, Chicago, San Francisco, Dallas, and the Hamptons, distributed via its website, email newsletters, and social media. The company operates under Gallery Media Group and reaches over 100 million people monthly through original content and experiences.
History
PureWow was founded by Ryan Harwood in September 2010, backed by Bob Pittman's Pilot Group and investors including Joni Evans, Mary Wells Lawrence, Whoopi Goldberg, Liz Smith, Candice Bergen, and Lesley Stahl. In January 2013, it hired Mary Kate McGrath as its first editor-in-chief, and in August 2014, it ranked no. 352 on Inc. Magazine's list of the top 500 fastest-growing privately owned companies. In May 2015, it raised $2.5 million in funding. In 2017, Gary Vaynerchuk and RSE Ventures acquired PureWow to form Gallery Media Group, with Ryan Harwood serving as CEO of the group.
Reputation
PureWow is recognized among digital media professionals for its targeted lifestyle content appealing to women aged 25-45 and its growth trajectory, including Inc. 500 recognition and substantial audience reach. It maintains a niche in multimedia lifestyle publishing but faces competition from larger platforms in the crowded women's media space. User perception centers on its practical, everyday advice, though some note formulaic content typical of the genre.