Push
ActiveOverview
Push Tactical (formerly Push Paintball) is a paintball equipment manufacturer specializing in high-quality protective gear and markers. The company is known for its flagship Unite goggle system, which features panoramic spherical lenses and anti-fog technology designed for competitive play. Push positions itself as a performance-oriented brand built on direct input from competitive players and field operators, focusing on solving real problems identified through extensive on-field testing.
History
Push originated as a paintball film production company in 2001 under Division One, releasing one of the industry's first defining movies. The company was revived 16 years later in 2017 as an innovative paintball equipment manufacturer founded by Bryon Benini. Push has since evolved into Push Tactical, reflecting a strategic pivot toward tactical design and advanced engineering while maintaining its commitment to elite performance standards.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Unite Goggle System | Premium competitive protective eyewear | $200 - $400 |
| Paintball Markers | High-performance shooting equipment | $300 - $1,200 |
| Paintball Bags | Premium storage and transport solutions | $80 - $300 |
| Accessories | Supporting gear and components | $20 - $150 |
Manufacturing
Manufacturing details are not specified in available sources. The company operates a warehouse facility in Long Beach, California, but whether production is in-house or outsourced remains undocumented.
Notable Products
- Unite MK II Paintball Mask - Panoramic spherical lens goggle system with dual-coated HD thermal lens, anti-fog technology, and low-profile design engineered for competitive play
- Unite Goggle System - Flagship protective eyewear featuring optically correct lenses and precision fit engineering based on competitive player feedback
- Premium Paintball Bags - High-quality storage solutions designed for equipment transport and organization
Reputation
Push Tactical is perceived as a player-focused brand that prioritizes solving real competitive needs through extensive testing and direct athlete input. The Unite goggle system has gained recognition for its optical clarity and anti-fog performance among competitive players. The brand is respected for its engineering approach and commitment to performance, though market presence data and broader industry perception details are limited in available sources.