Quince

Overview

Quince is a direct-to-consumer brand offering high-quality apparel, jewelry, home goods, and essentials at low prices through a manufacturer-to-consumer (M2C) model that ships directly from factories.¹³ Headquartered in San Francisco, it partners with over 50 global manufacturers to minimize markups and waste, achieving 2024 revenue of $300-340 million and a valuation over $4.5 billion after raising more than $400 million in funding.¹² The company has expanded from fashion into categories like home goods, beauty, and food.²

History

Quince was founded in 2018 by Sid Gupta, Zunu Mittal, and Sourabh Mahajan, who had experience in retail operations, supply chain, and technology.² It pioneered the M2C model, producing inventory just-in-time and shipping directly to consumers.¹ Key milestones include a Series D funding round exceeding $290 million, a 2025 $200 million raise from investors like Iconiq Capital and Wellington Management pushing valuation past $4.5 billion, and a prior Series C of $120 million.¹²⁴

Product Lines

Manufacturing

Quince partners with over 50 top manufacturers worldwide, producing inventory on a just-in-time basis and shipping directly to consumers to cut intermediaries and waste.¹³ Factories that supply luxury brands manufacture the products, enabling high quality at low prices without in-house production.²

Notable Products

• $50 Cashmere Sweater - High-quality cashmere sweater offered at significantly reduced price compared to luxury brands.
• Silk Dress - Affordable silk dresses delivered direct from factories.
• Organic Cotton Bedding - High-thread-count sheets and bedding sets at accessible prices.
• 14k Gold Necklace - Fine jewelry pieces made with quality materials.
• Nonstick Cookware Set - Cookware essentials positioned as quality home goods.

Reputation

Quince is perceived as a disruptor in accessible luxury for delivering comparable quality to high-end brands at fraction-of-the-cost prices, gaining buzz on social media like Instagram and TikTok.⁴ Enthusiasts praise its supply chain efficiency and value, while professionals note strong unit economics and scalability in e-commerce.² Some criticism may arise from rapid category expansion potentially diluting focus, though investor confidence remains high with significant funding.²