RaceRoom

Overview

RaceRoom Entertainment AG develops and operates RaceRoom Racing Experience (R3E), a free-to-play PC motorsport simulation featuring official series like DTM, WTCC, and ADAC GT Masters, alongside over 40 racetracks and 100 cars.¹²³ The company provides virtual motorsport solutions including simulators, events, and configurable gameseat systems for home entertainment, with development in Germany and Sweden.¹ It targets both online communities and B2B experiential marketing through interactive racing experiences.⁴⁶

History

RaceRoom Entertainment AG was established around 2013 as a division of KW automotive GmbH in cooperation with SimBin Studios to bring motorsport experiences to a wider audience via virtual platforms.¹³ RaceRoom Racing Experience launched on February 12, 2013, developed and published by Sector3 Studios under RaceRoom Entertainment.³ The company expanded into B2B solutions for simulators and events while maintaining its core free-to-play simulation.¹⁵

Product Lines

Manufacturing

Development occurs at business premises in Germany and Sweden.¹ Specific manufacturing locations for hardware like simulators and gameseats are not detailed in available sources.

Notable Products

• RaceRoom Racing Experience (R3E) - Free-to-play PC racing sim with DTM, WTCC, ADAC GT Masters content, 40+ tracks, 100+ cars.
• DTM Content Packs - Official DTM series cars and tracks for realistic simulation racing.
• WTCC Content Packs - World Touring Car Championship vehicles and circuits.
• ADAC GT Masters Series - German GT racing series with authentic cars and events.

Reputation

RaceRoom is recognized among sim racing enthusiasts for its realistic car physics, detailed graphics, and official licensed content from series like DTM and WTCC.²³⁷ Professionals value its free-to-play model with quality DLC, though some note limitations in content volume compared to paid competitors.³ Hardware solutions receive attention in B2B for experiential marketing but less consumer feedback is available.⁴