RAWROW
ActiveOverview
RAWROW is a South Korean brand specializing in luggage and carry products under RCC Inc., focusing on functional, minimalist designs for travelers. It emphasizes a 'less but better' principle with stripped-back, understated elegance in its tripwear offerings.15
History
RAWROW operates under RCC Inc., led by CEO Wehyun Lee, with an address in Seoul since at least 2012 as per user-provided founding information.12 The brand has collaborated with Korean sneaker stores KASINA and CASESTUDY on products like the RAWROW R TRUNK, incorporating sneaker storage features.4 Designer Kyu-Hyun Lee contributes to its design motivations centered on functionality.5
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| R TRUNK (Luggage) | Minimalist traveler trunk | $150 - $800 |
| R Bag (Carry bag) | Functional everyday carry | $100 - $400 |
| R Pocket (Pocket organizer) | Compact accessory holder | $50 - $150 |
Manufacturing
Manufacturing location is not specified in available sources. Products are produced by RCC Inc., a Seoul-based company, with no details on in-house versus outsourced production.12
Notable Products
- RAWROW R TRUNK - Luggage trunk with sneaker storage partition from KASINA and CASESTUDY collaboration.
- RAWROW R Bag - Designer Kyu-Hyun Lee's everyday carry bag featured in brand insights.
- RAWROW R Pocket - Compact pocket organizer included in designer's EDC.
Reputation
RAWROW is perceived by carry enthusiasts as advocating minimalist, functional design with understated elegance.5 It has received recognition through iF Design Award listings.1 Limited broader professional reviews available in sources.