Red Rooster Coffee

Overview

Red Rooster Coffee is a specialty coffee roaster based in Floyd, Virginia, focused on small-lot coffees sourced from artisan producers worldwide with premium payments for sustainable farming. It offers single-origin coffees, signature blends, subscriptions, and wholesale partnerships, operating an onsite daycare and SCA-Certified Training Campus. The company follows four pillars: coffee quality, employee support, farmer welfare, and environmental responsibility, with packaging in biodegradable bags.

History

Red Rooster Coffee was founded in 2010 by Haden Polseno-Hensley and Rose McCutchan in downtown Floyd, Virginia, to supply the owner's coffee house. It expanded from local roasting to regional and East Coast distribution as quality gained recognition. Key developments include adding an onsite daycare in 2018 for employees' children and growing to nearly 50 employees while maintaining community involvement through local hiring and charity support.

Product Lines

Manufacturing

Coffee is roasted in-house at their facility in Floyd, Virginia. They source green beans from global artisan producers and emphasize sustainable practices including waste reduction.

Notable Products

• America’s Best Espresso Blend - National first-place winner at Coffee Fest NYC.
• Good Food Awards Winners - Three-time recipient for outstanding coffees.
• Top 30 Coffee Review Coffees - Annual rankings 2015-2018, 2020-21, 2023 with 50+ scores of 90+.
• America’s Best Cold Brew - First place at Coffee Fest Baltimore.

Reputation

Red Rooster Coffee receives praise from coffee professionals for consistent high scores on Coffee Review and multiple awards, including Good Food Awards and competition wins. Enthusiasts value its ethical sourcing, sustainability efforts, and community focus, such as onsite childcare unique in the industry. It is seen as a model for small rural roasters balancing quality with social responsibility.