Regatta

Overview

Regatta is a British brand specializing in outdoor clothing and footwear, including waterproof jackets, fleeces, walking boots, trousers, and camping equipment for men, women, and children. It operates in the outdoor apparel market, targeting families and leisure adventurers with affordable, durable gear sold through retail chains, own stores, concessions, and e-commerce. The brand is part of the Regatta Group and exports to over 54 countries.

History

Lionel Black purchased Risol Products in 1977 and launched the Regatta brand in 1981, later passing leadership to his son Keith Black, who remains CEO, and daughter Jo Black. The company rebranded from Risol to Regatta Ltd in 1996 after focusing solely on the Regatta line following the success of its iconic jacket. It expanded into Europe in the early 2000s amid challenges like the 2001 foot and mouth outbreak and launched the Dare2b ski brand in 2000.

Product Lines

Manufacturing

Regatta benefits from over 80 years of family experience in waterproof manufacturing, though specific current locations are not detailed. Products are developed in the UK with a focus on quality and value, likely involving outsourced production given the scale of wholesale operations.

Notable Products

• Regatta Jacket - Iconic waterproof jacket that won a 'WHICH?' magazine award in 1987.
• Isotex Jackets - Breathable waterproof jackets for outdoor activities.
• Brite Light Jackets - Jackets with inbuilt torches launched in 2021.
• Heated Jackets - Battery-operated jackets introduced in 2019.
• Peppa Pig Licensed Range - Children's waterproof jackets, puddlesuits, and wellies launched in 2021.

Reputation

Regatta is recognized for providing affordable, functional outdoor gear suitable for families and casual users. Enthusiasts appreciate its value and durability in waterproof products, though professionals may view it as entry-level compared to premium brands. The brand maintains a strong UK presence with efforts in sustainability led by family leadership.