Reigning Champ
ActiveOverview
Reigning Champ is a Canadian streetwear and athleisure brand founded in 2007, specializing in premium apparel such as t-shirts, hoodies, sweatpants, and tanks made from cotton, heavyweight fleece, and merino wool. Based in Vancouver, it emphasizes quality construction, pinnacle materials, and simplicity in design, with products sold at 130 retailers worldwide. The brand was acquired by Aritzia in 2021.
History
Reigning Champ was founded in 2007 in Vancouver, Canada, by Craig Atkinson, who also founded wings+horns. Prior to launching the brand, the team operated as a private label manufacturer focused on quality and craftsmanship. In 2021, the company was acquired by Canadian retailer Aritzia at a valuation of $63 million.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| T-Shirts (cotton and merino) | Premium everyday basics | $90 - $150 |
| Hoodies and Sweatshirts (heavyweight fleece) | Athleisure staples | $150 - $250 |
| Sweatpants and Track Pants | Functional loungewear | $140 - $220 |
| Shorts and Tanks | Seasonal athletic wear | $80 - $130 |
| Caps | Minimalist accessories | $50 - $70 |
Manufacturing
Products are designed and manufactured with a focus on quality, stemming from the team's prior experience as a private label manufacturer. The brand uses the best available manufacturing methods, though specific locations are not detailed. Emphasis is placed on details like fabric weight and seam finishes.
Notable Products
- Midweight Terry Hoodie - Heavyweight fleece hoodie known for durability and simplicity.
- Lightweight Merino T-Shirt - Merino wool t-shirt offering breathability and premium feel.
- French Terry Sweatpants - Cotton terry sweatpants designed for everyday wear.
- Champion Hoodie - Signature hoodie reflecting the brand's core philosophy.
- Track Pants - Athletic pants with clean lines and quality construction.
Reputation
Reigning Champ is regarded by enthusiasts for its high-quality materials, precise construction, and timeless designs in the athleisure market. Professionals note its strong heritage from private label manufacturing and acquisition by Aritzia as boosting distribution. Some criticisms include premium pricing relative to similar streetwear options.