REVI BIKES

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Overview

REVI Bikes, operating as Revi Mobility Inc., designs and manufactures electric bikes with a focus on cafe racer-style models featuring aesthetic elements like fake gas tanks and elegant curves. The company emphasizes repairability by using 80% open-market parts and offers a range of e-bikes including cruisers, commuters, fat tire mountain bikes, folding e-bikes, and step-thru models. It maintains its own factory for production and sells through dealers across the US and internationally, with reported revenues between $100k-$3M in recent years.¹³⁴

History

REVI Bikes was founded in 2017 by Tony and Rex, leveraging over 15 years of experience in the electric bike industry.¹⁴ The Cheetah model took two years to prototype and an additional year for small-scale production starting in 2017.⁴ In 2022, the company launched the Cheetah Plus and Cheetah Mini variants.⁴ It has grown as a smaller player, partnering with US dealers and expanding product diversity beyond cafe racers.¹³

Product Lines

Product Line	Positioning	Price Range
Cheetah (Class 3 Cafe Racer)	High-performance cafe racer style	$2,000 - $3,500
Cheetah Plus (Cafe Racer)	Enhanced cafe racer variant	$2,500 - $4,000
Cheetah Mini (Compact Cafe Racer)	Smaller cafe racer option	$1,800 - $3,000
Cruiser E-Bikes	Comfort-oriented cruisers	$1,500 - $2,500
Commuter/Step-Thru E-Bikes	Practical daily commuters	$1,200 - $2,200
Fat Tire Mountain Bikes	Off-road capable fat tire e-bikes	$1,800 - $3,000
Folding E-Bikes	Portable folding commuters	$1,000 - $2,000

Manufacturing

REVI Bikes operates its own factory where it designs, manufactures, and assembles electric bikes, overseeing the full production cycle from raw materials to finished products.¹⁴⁵ As an industry and trade company, it emphasizes precision engineering, cutting-edge machinery, and quality control rather than outsourcing.⁵ Components like hub motors are sourced from established suppliers such as Bafang, with 80% of parts from the open market for repairability.¹⁴⁶

Notable Products

Cheetah - Signature Class 3 cafe racer e-bike, best-selling model with distinctive styling.
Cheetah Plus - Updated cafe racer with enhanced features, launched in 2022.
Cheetah Mini - Compact version of the cafe racer, introduced in 2022.
Fat Tire Mountain Bike - Off-road e-bike with fat tires for rugged terrain.
Folding E-Bike - Portable folding model for urban mobility.
Step-Thru Commuter - Accessible commuter e-bike for daily use.

Reputation

REVI Bikes is recognized among enthusiasts for its unique cafe racer designs and repair-friendly parts selection, with the Cheetah model standing out for style and performance.¹ Professionals note solid warranties (1-year on components, 2-year on battery) and use of reliable components like Bafang motors as strengths.¹⁶ Criticisms include limited competitiveness in non-cafe racer models against major OEMs and its smaller scale compared to larger US rivals.¹ Overall, it is viewed as a growing niche player focused on quality control in its own factory.³⁵

Sources (6)