Rhude

Overview

Rhude is a menswear brand founded in 2015 that blends luxury techniques with streetwear elements in ready-to-wear collections.¹³⁸ It has gained recognition through celebrity endorsements from figures like Kendrick Lamar, A$AP Rocky, and LeBron James, and collaborations with Puma, Thierry Lasry, and Vans, positioning it in the luxury streetwear market.¹ The brand debuted at Paris Men’s Fashion Week for Spring/Summer 2020 and maintains an active e-commerce presence with recent sales revenue around $2.4M over six months.³⁵

History

Rhude was founded in 2015 by Filipino-American designer Rhuigi Villaseñor in Los Angeles.¹³⁸ Early success came from the 'Traxedo' pants, which combined track pant comfort with tuxedo sophistication and attracted celebrity attention.¹ The brand expanded through collaborations with Puma, Thierry Lasry, and Vans, and presented at Paris Fashion Week starting with Spring/Summer 2020.¹³

Product Lines

Manufacturing

Products balance luxury techniques with streetwear, but specific manufacturing locations are not detailed in available sources. Likely outsourced given the design-focused model from Los Angeles.³⁸

Notable Products

• Traxedo Pants - Track pants styled as tuxedo bottoms, key to early celebrity adoption.
• RHUDEBOY ATTENDEE TEE - Best-selling t-shirt at $145, popular in recent e-commerce sales.
• Puma Collaboration Footwear - Co-branded sneakers expanding streetwear reach.
• Vans Collaboration - Footwear line blending Rhude aesthetic with Vans heritage.
• Thierry Lasry Collaboration - Eyewear merging luxury and street elements.

Reputation

Rhude is perceived positively by enthusiasts for its innovative luxury streetwear designs and celebrity endorsements, building a loyal community of over 900K Instagram followers.¹² Professionals note its impact on fashion through Paris Fashion Week debuts and collaborations.¹³ Some view it as part of the crowded streetwear market, with popularity tied to storytelling and craftsmanship rather than unique production.⁶⁷