Rickenbacker
ActiveOverview
Rickenbacker International Corporation manufactures electric guitars, basses, and amplifiers. It holds historical significance as the first known maker of electric guitars, starting with a lap steel model in 1932, and produces models known for distinctive ringo-like tones used by artists like The Beatles and The Who. The company operates in the premium niche of the electric string instrument market, distributing through dealers in the US and Canada.13
History
Adolph Rickenbacker and George Beauchamp founded the company in 1931 as Ro-Pat-In Corporation to produce electric lap steel guitars. It introduced the first known electric guitar in 1932 and was later renamed Rickenbacker Electro Instruments before becoming Rickenbacker International Corporation. The firm has remained family-owned under leadership like Chairman John Hall, maintaining production in the US since its early days.13
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Model 300 Series (semi-hollowbody electrics) | versatile thinbody guitars | $2000 - $3000 |
| Model 600 Series (semi-hollowbody electrics) | deluxe semi-acoustic models | $3000 - $4500 |
| Model 4003 (electric basses) | iconic neck-through bass | $2000 - $2500 |
| Combo 100 (amplifiers) | vintage-style guitar amps | $800 - $1200 |
| Lap Steels | electric lap steel guitars | $1500 - $2500 |
Manufacturing
All products are manufactured in-house at the company's facility in Santa Ana, California, which serves as both headquarters and factory. Production involves handcrafted processes for models like the 330 guitar and 4003 bass, as shown in factory tours.456
Notable Products
- Model 360/12 - 12-string electric guitar popularized by The Beatles and The Byrds.
- Model 4003 - Signature bass model used by bands like R.E.M. and The Who.
- Model 325 - Maple hollowbody guitar associated with John Lennon.
- Model 330 - Semi-hollowbody guitar known for its semi-acoustic tone.
- A-22 (Frying Pan) - Early electric lap steel guitar from 1932, pioneering electric instrument.
Reputation
Enthusiasts and professionals regard Rickenbacker for its unique 'Rickenbacker jangle' tone and historical innovation in electric instruments. Strengths include durable US-made construction and iconic models favored in rock music. Criticisms center on limited model variety, high prices, and a specialized sound not suited to all genres.3
Sources (6)
- https://www.zoominfo.com/c/rickenbacker-international-corp/32834259
- https://rocketreach.co/rickenbacker-international-corp-profile_b5ca3098f42e0b89
- https://en.wikipedia.org/wiki/Rickenbacker
- https://www.rickenbacker.com/contacts/
- https://www.rickenbacker.com/factory/
- https://www.premierguitar.com/rickenbacker-guitars-factory-tour