Ricta

Overview

Ricta Wheels specializes in skateboard wheels, focusing on urethane formulations for speed, durability, and slide control. Positioned as a technology leader in the skateboarding wheel market, it offers multiple series tailored to street and park skating with shapes like Slim, Mid, Round, and Wide.²³⁶

History

Ricta Wheels was founded in 2002 by Jeremy Fox and Ian Deacon during a Flip Skateboards camp, originating from Santa Cruz, California.¹⁶ It has developed proprietary urethane technologies such as Rapido Urethane for improved performance and reduced flat spots.³⁴ The brand operates as a distributor under NHS, Inc., maintaining focus on skateboard wheel innovation.²

Product Lines

Manufacturing

Ricta Wheels are produced using proprietary urethane formulas, likely outsourced as part of NHS, Inc. distribution, with no specific in-house manufacturing details available.²³

Notable Products

• Rapido Wheels - Urethane wheels in Slim, Wide, Round shapes for minimal drag and slide control.
• Clouds - Soft wheels designed for cruising with smooth roll.
• Chrome Cores - Wheels with plastic core and urethane sheath for lightness and strength.
• Whirl Winds - Wheels with wide contact patch and flat edges for rail control.
• Sparx - Basic wheels offering various sizes, durometers, and colors.

Reputation

Ricta is recognized among skaters for wheel technology emphasizing speed, durability, and fewer flat spots via urethane innovations.³⁴ Enthusiasts value series-specific features like slide predictability in Rapido and control in Whirl Winds.² It maintains a solid position in skateboarding without noted major criticisms.⁶