Rife
ActiveOverview
Rife Golf manufactures golf equipment, primarily putters and hybrid utility irons, known for patented RollGroove Technology that enhances roll and forgiveness. The brand targets golfers seeking alternatives to traditional irons with easier launch and improved performance on off-center shots. It holds a niche position in the golf market, with a history of success on the Champions Tour.14
History
Rife Golf began operations in 1997 with the launch of its first putter, the 2Bar, which introduced patented RollGroove Technology and an adjustable weight system. The company expanded its product line to include hybrid utility irons like the RX7 series. In November 2022, Innovex Golf acquired Rife Putters, LLC, planning bicoastal operations while keeping brands independent.24
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| RX7 Series Hybrid Utility Irons | Forgiving alternatives to traditional irons | $150 - $800 |
| Two Bar Mallet Putters | Mallet-style with RollGroove Technology | $200 - $400 |
| RF-LITE Golf Stand Bags | Lightweight stand bags with 7-way dividers | $150 - $180 |
Manufacturing
Products are manufactured in the United States, based in Washington.1
Notable Products
- 2Bar Putter - Introduced in 1997, features RollGroove Technology and adjustable weights.
- RX7 Hybrid Utility Irons - Provide increased forgiveness, easier launch, and better off-center performance.
- Two Bar Mallet Putter - 2018 version available in multiple shaft and color options with enhanced accuracy.
Reputation
Rife is recognized among golfers for innovative putter designs, particularly RollGroove Technology, which was once the top putter on the Champions Tour. Enthusiasts appreciate the forgiveness in hybrids for players struggling with irons. The brand maintains a small-scale operation with limited market visibility post-acquisition.124