Rinehart Targets

Active

Overview

Rinehart Targets manufactures 3D archery targets using patented self-healing foam designed for high durability and easy arrow removal. The company holds a dominant position in the high-end 3D target market, serving archery clubs, pro shops, and individual consumers.³⁴

History

Rinehart Targets was founded in 1998 by John Rinehart after he developed a superior self-healing foam compound in response to dissatisfaction with existing targets. In 1999, the company introduced its first patented locking inserts for 3D targets. Leadership transitioned in 2005 to daughter Barbara and son-in-law James McGovern, who acquired the company in 2010 and expanded distribution to consumers via pro shops.³⁴

Product Lines

Product Line	Positioning	Price Range
3D Animal Targets	Realistic life-size animal shapes	$150 - $1,200
Trophy Series Targets	Large game replicas like bucks	$300 - $800
Small Game Targets	Fun smaller animal designs	$100 - $300
Field Targets	Versatile practice options	$200 - $600

Manufacturing

Products are manufactured in Janesville, Wisconsin, United States, using in-house developed solid self-healing foam compounds.¹³⁴

Notable Products

30 Point Buck - Large trophy deer target with self-healing foam for repeated use.
Hogzilla - Oversized hog target designed for durability against broadheads.
Mosquito - Small novelty target for fun practice shoots.
Frog - Compact amphibian-shaped target for variety in archery practice.

Reputation

Rinehart Targets is regarded by archers for producing durable, self-healing foam targets that withstand repeated hits from carbon, aluminum, or wood arrows without damage. Professionals and enthusiasts value their high-end positioning and expansion from club sales to consumer markets. Some sources note consistent employee counts and steady revenue around $7.3 million.²³⁴⁶

Sources (7)