Roberto Coin
ActiveOverview
Roberto Coin is an Italian fine jewelry brand known for handmade pieces including necklaces, bracelets, earrings, rings, and pendants, produced in Vicenza, Italy's goldsmithing capital. The brand features a signature hidden ruby inside each piece and combines innovative design with traditional techniques, distributed through over 1,000 stores in 60 countries.23
History
Roberto Coin was founded by designer Roberto Coin, with the brand launching in 1996 via the Appassionata collection that introduced the signature hidden ruby. The company established its headquarters and workshop in Vicenza, Italy, leveraging the region's artisan goldsmithing heritage. It gained international recognition for blending antique production methods with modern technology and diverse collections.234
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Appassionata (signature ruby collection) | Iconic refined jewelry | $1,000 - $20,000 |
| Animalier (motif-driven pieces) | Luxury animal-inspired designs | $2,000 - $15,000 |
| Poison Ivy (edgy botanical theme) | Bold contemporary style | $1,500 - $10,000 |
| Zen Garden (minimalist elegance) | Serenity-focused fine jewelry | $800 - $8,000 |
| Tattoo (high jewelry art) | Artistic statement pieces | $5,000 - $50,000 |
Manufacturing
Products are handmade in the company's workshop in Vicenza, Italy, the capital of goldsmithing. Manufacturing employs a mix of innovative technology and antique techniques.23
Notable Products
- Appassionata Necklace - Features the brand's signature hidden ruby in 18kt gold.
- Animalier Bracelet - Animal-motif design blending tradition and innovation.
- Poison Ivy Ring - Edgy botanical theme in fine jewelry craftsmanship.
- Zen Garden Earrings - Minimalist pieces emphasizing serenity and elegance.
- Ruby Signature Pendant - Iconic hidden ruby element defining brand identity.
Reputation
Roberto Coin is recognized by professionals for pioneering jewelry trends through creative designs and the unique hidden ruby signature. Enthusiasts and celebrities appreciate its Italian craftsmanship and ethical commitments. It holds a strong position in luxury markets but faces competition from established high jewelry houses.23