Robin Golf
ActiveOverview
Robin Golf is a direct-to-consumer golf equipment brand targeting beginners, women, and diverse audiences to increase accessibility in the sport.12 Founded in the US, it offers performance-level clubs marketed via ecommerce, focusing on an industry traditionally dominated by affluent white men.13
History
Robin Golf was founded in January 2019 by Peter Marler, Ali Marler, and Andrew Marler, with products launched in March 2020.2 The company originated from founders' experiences at a golf shop, leading to a venture aimed at diversifying the golf industry.1 It later moved headquarters to El Segundo, California.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Robin Golf Set | Beginner to intermediate complete set | $500 - $800 |
| Driver | Performance driver for new players | $200 - $300 |
| Irons | Game-improvement irons | $400 - $600 |
| Wedges | Forgiving wedges for approach shots | $100 - $150 |
Manufacturing
Manufacturing details are not specified in available sources; products are sold direct-to-consumer, suggesting outsourced production typical for DTC golf brands.
Notable Products
- Robin Golf Set - Complete packaged set designed to perform like higher-end clubs for beginners.
- Driver - Performance driver targeted at diverse new golfers.
- Irons - Irons marketed for ease of entry into golf.
- Golf Balls - Expansion product line for accessories.
Reputation
Robin Golf is perceived as an accessible entry point for beginners and underrepresented groups in golf.12 Enthusiasts note its performance quality comparable to pricier clubs in reviews.3 Limited employee size and recent founding suggest it remains a small, niche player without widespread professional endorsement.4