Rockler
ActiveOverview
Rockler Companies, Inc. is a retailer and supplier of woodworking tools, hardware, lumber, finishes, and shop equipment, operating over 30 retail stores across the United States along with catalog and online sales.12 It serves both professional woodworkers and DIY hobbyists through its physical locations, e-commerce platform, and publications like Woodworker’s Journal.2 The company is noted for its nationwide presence and focus on woodworking supplies since its founding.12
History
Rockler was founded in 1954 by Norton Rockler as Minnesota Woodworkers Supply Company in north Minneapolis.1 It expanded into a nationwide chain of retail stores, catalog business, and online sales.12 The family-owned business grew to operate over 30 stores and became a key supplier of specialty woodworking products.2
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Power Tools (saws, routers, sanders) | Mid-range professional-grade tools | $100 - $1,500 |
| Hand Tools (chisels, planes, clamps) | Quality tools for precision work | $20 - $300 |
| Hardware (hinges, drawer slides) | Functional fittings for furniture | $5 - $150 |
| Shop Equipment (workbenches, dust collection) | Workshop setup essentials | $150 - $1,800 |
| Wood & Lumber (exotic woods, project kits) | Materials for custom projects | $10 - $500 |
| Finishes & Supplies (stains, adhesives) | Completion products for woodwork | $15 - $100 |
Manufacturing
Rockler sources products from various suppliers, including imports, as a retailer rather than a primary manufacturer.2 It focuses on curating high-quality tools and hardware from domestic and international producers for its stores and catalogs.12
Notable Products
- Drawer Slides - Heavy-duty hardware for cabinetry and furniture construction.
- Woodworking Clamps - Variety of bar and pipe clamps for secure project holding.
- Router Tables - Benchtop systems for precision routing operations.
- Dust Collection Systems - Shop vacuums and collectors for maintaining clean workspaces.
- Workbenches - Adjustable tables designed for woodworking tasks.
Reputation
Rockler is regarded as a trusted supplier by woodworking enthusiasts and professionals for its extensive selection and customer service.2 It holds BBB accreditation, indicating reliable business practices.3 Some users note consistent availability through multiple channels, though specific product quality varies by item sourced.12