Rokker

Active

Overview

The Rokker Company is a Swiss motorcycle apparel manufacturer specializing in abrasion-resistant clothing that combines safety certification with contemporary styling. The brand positions itself in the premium segment of motorcycle fashion, emphasizing European production quality and authentic design. Rokker's product range includes motorcycle jeans, jackets, hoodies, and related gear designed to meet CE-Level AAA safety standards while maintaining aesthetic appeal for both on-bike and off-bike contexts.

History

Founded in 2007 by Kai and Michael, Rokker emerged from a commitment to combine high-quality materials with stylish motorcycle apparel. By 2009, the company had established 10 dealers across Europe and expanded its product line beyond jeans to include hoodies, t-shirts, and multiple pant models. The founders maintained focus on European production and authentic design as core values while expanding into Asian markets including China, Korea, and India.

Product Lines

Product Line	Positioning	Price Range
Motorcycle Jeans	Abrasion-resistant denim with integrated safety fibers	$150 - $400
Motorcycle Jackets	Premium protective outerwear with CE certification	$400 - $1,200
Hoodies and T-Shirts	Casual motorcycle-inspired apparel	$80 - $200
Motorcycle Boots	Protective footwear for riding	$200 - $600
Wax Cotton Clothing	Heritage-style protective wear	$250 - $800

Manufacturing

Rokker maintains European production as a core brand principle, utilizing high-quality materials from suppliers such as Schoeller-Innovative Fabrics and proprietary ROKKERTECH single-layer fabrics. The company emphasizes in-house design and quality control while focusing on premium material sourcing rather than mass manufacturing.

Notable Products

ROKKER Motorcycle Jeans - Abrasion-resistant denim with wrapped protective fibers, designed for comfort and style on and off the bike
ROKKERTECH Jackets - Single-layer protective jackets using proprietary ROKKERTECH fabrics meeting CE-Level AAA safety standards
Premium Denim Collection - Exclusive design motorcycle jeans combining premium denim with contemporary styling

Reputation

Rokker is recognized among motorcycle enthusiasts for maintaining uncompromising quality standards and authentic European craftsmanship in a market often dominated by mass-produced alternatives. The brand is valued for balancing legitimate safety certifications with contemporary aesthetics rather than purely utilitarian design. Strengths include material quality and design coherence; the brand's limited scale and premium positioning restrict accessibility compared to larger competitors.

Sources (6)