Rossling & Co

Overview

Rossling & Co. is a Canadian watch brand founded in 2013, specializing in minimalist, slim-profile quartz watches. It targets the affordable luxury segment with versatile designs suitable for dress and casual wear. The company launched via Kickstarter and maintains a direct-to-consumer model through its website.

History

Rossling & Co. was founded in 2013 in Montreal by three brothers aiming to create affordable, versatile watches under $250. The brand debuted with a Kickstarter campaign that funded in one day, introducing 40mm ultra-thin (7mm) models in silver/gold cases and black/white dials. It has remained a small independent manufacturer focused on modern minimalist designs, later trademarking its name under 9309-1288 Quebec Inc. and expanding collections like the 36mm Modern series.

Product Lines

Manufacturing

Products feature Swiss Ronda quartz movements (Slimtech 1069 Caliber). Cases use a special process for ultra-thin profiles (7mm). Manufacturing is outsourced, with the company operating as a small independent brand.

Notable Products

• Modern 36mm - 36mm minimalist watch with Swiss quartz movement and slim 7mm case.
• Original 40mm - Kickstarter-launched 40mm versatile watch in silver/gold with black/white dial options.
• Slimtech Series - Ultra-thin watches emphasizing modern minimal designs.

Reputation

Rossling & Co. is viewed by watch enthusiasts as an accessible entry into minimalist styling, praised for slim profiles and affordability using reliable Swiss movements. Critics note it lacks mechanical options and in-house production, positioning it as fashion-oriented rather than horological. It maintains a niche following for everyday versatile pieces without widespread professional acclaim.