Russell Moccasin
ActiveOverview
Russell Moccasin produces handcrafted moccasin-style boots and shoes using a proprietary Overlap Seam and Multi-Layer Moccasin Construction method developed over a century ago. The company focuses on custom and made-to-order footwear for outdoor activities, particularly hunting and wingshooting, with a small inventory of ready-made items. It operates from Berlin, Wisconsin, emphasizing American craftsmanship and servicing including resoling.1236
History
Origins trace to 1850 with Putnam Shoe Co., acquired by Wright Shoe Co. after 1865; William Russell purchased it in 1898, incorporating W.C. Russell Moccasin Co. and shifting to hunting boots. The company changed ownership only three times in 125 years, most recently acquired by Luke Kolbie and Joe Julian, with Joe Gonyo continuing in production leadership. It has maintained handsewn moccasin construction throughout, serving outdoor enthusiasts from Berlin, Wisconsin.235
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Custom Moccasin Boots | Bespoke hunting and outdoor footwear | $500 - $1,200 |
| Premier Builds | High-end made-to-order constructions | $600 - $1,500 |
| Classic Builds | Traditional ready-made styles | $400 - $800 |
| Chukkas | Ankle-height outdoor shoes | $350 - $700 |
| Moccasins | Casual and camp footwear | $250 - $500 |
Manufacturing
All footwear is handcrafted in Berlin, Wisconsin, using true moccasin construction where leather wraps completely underfoot. Production is in-house by approximately 25 employees, with most items made-to-order rather than from large inventory. The process takes 3-4 times longer than standard methods like stitchdown or welted constructions.1268
Notable Products
- Hunter Moccasin Boots - Custom-fit boots for wingshooting and field use, built on moccasin last with overlap seam.
- Fireline Packer Boots - Rugged boots designed for loggers and harsh outdoor conditions.
- Camp Moccasins - Soft, flexible footwear for camp and casual wear.
- Chukka Boots - Ankle boots in premium leathers for outdoor pursuits.
- Scout Moccasins - Lightweight, packable options for hiking and scouting.
Reputation
Enthusiasts and professionals in wingshooting and outdoor communities regard Russell Moccasin highly for its durable, custom-fitted boots using authentic moccasin construction unmatched by mass-produced alternatives. Long lead times for custom orders, sometimes extending to 10 months, have been a noted challenge, though new ownership aims to streamline production. The brand maintains a niche reputation for quality American craftsmanship passed through generations.25
Sources (8)
- https://www.zoominfo.com/c/russell-moccasin-co/212517074
- https://shootingsportsman.com/russell-moccasin-changes-ownership/
- https://russellmoccasin.com/pages/russell-history
- https://www.bbb.org/us/wi/berlin/profile/custom-shoes/wc-russell-moccasin-co-0694-4007465
- https://www.stitchdown.com/the-stitchdown-conversation/russell-moccasin-luke-kolbie-joe-julian/
- https://russellmoccasin.com
- https://www.datanyze.com/companies/russell-moccasin/212517074
- https://www.horween.com/blog/2016/5/31/russell-moccasin-co