SaaStr Europa

Overview

SaaStr Europa is the European edition of the SaaStr conference series, hosting annual events for SaaS executives, founders, and investors. It gathers thousands of attendees in London to discuss scaling B2B software businesses. The event features speakers from major tech companies and focuses on European market expansion for SaaS firms.

History

SaaStr Europa launched around 2019 as an extension of the main SaaStr Annual conference started in 2015. It has held multiple editions in London, including the 2020 event and subsequent years up to 2025 plans. The series grew from small meetups tied to SaaStr's origins in 2012 as a blog by Jason Lemkin.

Product Lines

Manufacturing

As an event organizer, SaaStr Europa does not manufacture physical products; events are produced in-house by the SaaStr team with local London venues and outsourced logistics for production.

Notable Products

• SaaStr Europa 2023 - 4th annual event in London with 4,000 attendees and speakers from companies like Miro and Iconiq Capital.
• SaaStr Europa 2022 - Conference featuring speakers including Matthew Jacobson from Iconiq Capital and Andrey Khusid from Miro.
• SaaStr Europa 2020 - Early edition focused on helping SaaS companies scale to $100m ARR with less stress.
• SaaStr Europa 2025 - Upcoming fall event with speaker submissions open as of 2025 announcements.

Reputation

SaaStr Europa is regarded by SaaS professionals as a key European gathering for networking and insights on B2B growth. Strengths include high-profile speakers and practical advice on market expansion. Some note it as an extension of the US-centric SaaStr brand, with occasional criticism on event costs relative to content depth.