Sacrifice Skateboards
ActiveOverview
Sacrifice Skateboards is an independent skateboard company founded by Rene Morales that produces complete skateboards and skateboarding accessories. The brand operates as a small, owner-operated business focused on serving the skateboarding community through handcrafted products. The company's name reflects its philosophy about the dedication required to pursue skateboarding.
History
Sacrifice Skateboards was established in late 1999 by Rene Morales, known as 'The Walrus,' starting from his home in Montclair, California. The company has remained based in the Inland Empire region of California since its inception. Over its 25+ year history, the brand has maintained its independent status while gradually expanding its product offerings and building a team of sponsored riders.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Skateboard Decks | Handcrafted complete boards in multiple widths | $80 - $150 |
| Pool Wheels | Specialty 63mm wheels for pool skating | $40 - $60 |
| Apparel | T-shirts and branded merchandise | $20 - $40 |
| Accessories | Wallets and other skate accessories | $15 - $35 |
Manufacturing
Sacrifice Skateboards manufactures products in-house, with Rene Morales personally crafting boards and wheels. The operation is currently run out of a garage in the Inland Empire region of California, maintaining a small-scale, hands-on production approach.
Notable Products
- 7.75 - 8.75 Width Decks - Custom skateboard decks produced in multiple widths to accommodate different riding styles
- 63mm Pool Wheels - Specialty wheels designed specifically for pool and bowl skating
- Sacrifice Team Decks - Boards featuring sponsored riders like Ricky Holderby from San Diego
Reputation
Sacrifice Skateboards is respected within the skateboarding community as an authentic, grassroots brand that prioritizes quality and dedication over commercial expansion. The company is known for its hands-on approach and commitment to the skateboarding lifestyle. As a small independent operation, it maintains credibility among core skaters who value the personal touch and genuine passion behind the brand.