Salming

Overview

Salming Sports AB is a Swedish company that designs, develops, and markets shoes, equipment, and apparel for running, handball, floorball, squash, and innebandy.¹²³ It operates from headquarters in Askim near Gothenburg, with a North American office in Raleigh, North Carolina, and exports to over 60 countries.¹² The brand emphasizes functional design without gimmicks, targeting athletes focused on performance.³⁶

History

Salming Sports AB was established in 1991 as a sporting goods company in Sweden.¹² It developed products under the Salming brand for sports including running, handball, floorball, and squash, with headquarters initially in Gothenburg and later specified in Askim.¹²⁴ The company expanded internationally, establishing subsidiaries in Germany and the USA, and maintains sales through sport retailers in Sweden and exports to 60 countries.²

Product Lines

Manufacturing

Salming Sports AB handles design and development in Sweden at its Askim headquarters.¹²⁴ Specific manufacturing locations are not detailed in available sources, suggesting possible outsourcing consistent with many sporting goods firms.¹

Notable Products

• Salming Floorball Sticks - Sticks designed for innebandy and floorball performance.
• Salming Running Shoes - Shoes for running with emphasis on fit and comfort.
• Salming Handball Shoes - Footwear engineered for handball agility.
• Salming Squash Gear - Equipment tailored for squash players.

Reputation

Salming is viewed as a no-nonsense brand by athletes in niche sports like floorball, handball, and squash, appreciated for functional Swedish design.¹³ Professionals and enthusiasts value its focus on performance without gimmicks.³⁶ Limited broader recognition exists outside core markets, with steady operations indicating reliability.²