Santoloco
ActiveOverview
SantoLoco is a surf and skate shop founded in Germany that operates a physical location in Wahiawa, Hawaii, stocking local brands, established names like Volcom and Vissla, and its own branded apparel such as t-shirts.1234
History
SantoLoco was founded in Munich, Germany in 2007 by brothers Ricardo and Ronaldo Friesen, who are originally from Brazil.2 The company expanded to open a surf and skate shop in Wahiawa, Oahu, Hawaii, located at 35 Kamehameha Hwy.13
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| SantoLoco Apparel | In-house branded casual wear | $40 - $50 |
| Surf Brands | Local and international surf labels | $40 - $100 |
| Skate Gear | Skateboarding apparel and accessories | $30 - $80 |
Manufacturing
Products from the SantoLoco collection, such as t-shirts, are produced under the brand's direction, though specific manufacturing locations are not detailed.4
Notable Products
- SantoLoco Wahiawa Surfing is a Motorsport T-Shirt - Dark wash t-shirt from the SantoLoco collection priced at $44.95.
- SantoLoco Locals Only T-Shirt - Black t-shirt emphasizing local community theme.
- Rhythm Apparel - Surf clothing stocked as a household name brand.
- Volcom Items - Popular surf and skate apparel available in shop.
Reputation
SantoLoco is recognized as a premier local surf shop in Wahiawa by Hawaii visitors, praised for its aloha-inspired setting and selection of both local and major brands.1 It maintains a community focus for surfers and skaters through its Hawaii operations.3 No widespread criticisms noted in available sources.