SARACEN

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Overview

Saracen is a UK-based bicycle brand specializing in British-designed mountain bikes, including downhill, enduro, trail, hardtail, gravel, and e-bikes.24 It produces e-bikes equipped with Shimano STEPS motors and 504Wh batteries, targeted at trail riding, enduro, all-mountain, and commuter use while retaining mountain bike heritage.13 The brand is listed on the Bicycle Association Safety Register for its e-bikes and has a history of World Cup-winning models like the Myst.45

History

Saracen was founded in 1983 in the United Kingdom.[user-provided] It established itself as a designer of mountain bikes, achieving success with World Cup-winning models such as the Myst.4 In recent years, the brand expanded into e-bikes, launching its first Shimano STEPS-driven commuter e-bike that nods to its mountain bike roots.3

Product Lines

Product LinePositioningPrice Range
Ariel E-Bikes (Electric Trail)Trail and all-mountain e-MTBs$2,500 - $5,000
Myst (Downhill)World Cup-level downhill race bikes$4,000 - $7,000
Ariel (Aluminum Hardtail)Entry-level trail hardtails$1,000 - $2,500
Enduro SeriesAggressive enduro mountain bikes$3,000 - $6,000
Trail BikesVersatile all-mountain trail riders$2,000 - $4,500

Manufacturing

Saracen designs its bikes in the United Kingdom, with a focus on British engineering for mountain and e-bike models.24 Specific manufacturing locations and whether production is in-house or outsourced are not detailed in available sources.

Notable Products

  • Ariel E - E-MTB with Shimano E8000 STEPS motor, carbon swingarm, and linkage for low weight on trails.6
  • Myst - World Cup-winning downhill mountain bike known for race performance.4
  • Ariel E-Bike Range - Aluminum e-bikes with Shimano STEPS for trail, enduro, and all-mountain riding.1

Reputation

Saracen is perceived by enthusiasts as a heritage UK mountain bike brand with strong design credentials, particularly for aggressive disciplines like downhill and enduro.24 Its e-bikes are noted for integrating Shimano STEPS technology while maintaining MTB heritage, and the brand holds safety certification via the BA Safety Register.15 Criticisms are limited in sources, though as a smaller brand, it may lack the broad visibility of larger competitors.

Sources (6)
  1. https://www.saracen.co.uk/collections/e-bikes
  2. https://www.zoominfo.com/c/saracen/346202108
  3. https://cyclingindustry.news/saracen-launches-steps-driven-commuter-e-bike/
  4. https://www.saracen.co.uk
  5. https://bicycleassociation.org.uk/news/press-release/87/87-First-e-bike-brands-listed-on-BA-Safety-Register
  6. https://www.plushhillcycles.co.uk/bikes/electric-bikes/2019-saracen-ariel-e__13179