Schertler
ActiveOverview
Schertler SA designs and manufactures analog audio equipment, including modular and fixed-channel mixers, contact microphones, amplifiers for acoustic instruments, and PA systems. The company holds a leading position in the international acoustic instrument amplification market and has expanded into professional audio for live performance, broadcast, and recording.12
History
Founded in 1986 by double bassist Stephan Schertler in Mendrisio, Switzerland.1 The company initially focused on high-fidelity reproduction of acoustic stringed instruments.2 In 2012, Schertler acquired SR Technology, its former subsidiary, to expand into other market sectors including compact speakers and strengthen its position in acoustic amplification.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Jam Series Acoustic Amps | High-fidelity wood cabinet amplifiers for acoustic instruments | $1,000 - $1,800 |
| Contact Microphones | Pickups for acoustic stringed instruments | $150 - $500 |
| Modular Mixers | Flexible analog mixing solutions for live sound | $800 - $2,500 |
| Fixed-Channel Mixers | Compact mixers for acoustic amplification | $500 - $1,500 |
| Instrument Amplifiers | Bi-amped systems for acoustic performance | $1,000 - $2,000 |
Manufacturing
Products are designed and manufactured in Mendrisio, Switzerland.1 Production incorporates in-house development, with expansion through the 2012 acquisition of SR Technology for enhanced capabilities in audio systems and compact speakers.3
Notable Products
- Jam 150 - 150-watt bi-amped acoustic amplifier with 8” woofer and 1” dome tweeter, featuring onboard mixer.
- Jam 100 - High-performance wood cabinet acoustic amp from the Jam series.
- Jam 400 - Higher-power model in the Jam series acoustic amplifiers.
- Contact Mics - Pickup systems for natural reproduction of acoustic instruments.
- SR Technology Speakers - Compact high-quality speakers integrated post-2012 acquisition.
Reputation
Schertler is regarded as a standard for acoustic amplification in live performance, broadcast, and recording, used by leading orchestras, ensembles, and solo artists.2 Professionals value its high-fidelity reproduction of acoustic instruments, with a leading position in Europe.12 Some enthusiasts compare it favorably to competitors like Acus, noting strong performance in store demos.6
Sources (6)
- https://www.schertler.com/en_US/musical-instruments/about-us
- https://www.premierguitar.com/schertler-introduces-new-jam-series-acoustic-amps
- https://www.zoominfo.com/c/schertler-sa/84984186
- https://www.schertler.com/en_US/swissmade/artist-cooperation
- https://www.schertler.com/en_IT/swissmade/business-model
- https://www.acousticguitarforum.com/forums/showthread.php?t=650830