Schertler

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Overview

Schertler SA designs and manufactures analog audio equipment, including modular and fixed-channel mixers, contact microphones, amplifiers for acoustic instruments, and PA systems. The company holds a leading position in the international acoustic instrument amplification market and has expanded into professional audio for live performance, broadcast, and recording.12

History

Founded in 1986 by double bassist Stephan Schertler in Mendrisio, Switzerland.1 The company initially focused on high-fidelity reproduction of acoustic stringed instruments.2 In 2012, Schertler acquired SR Technology, its former subsidiary, to expand into other market sectors including compact speakers and strengthen its position in acoustic amplification.3

Product Lines

Product LinePositioningPrice Range
Jam Series Acoustic AmpsHigh-fidelity wood cabinet amplifiers for acoustic instruments$1,000 - $1,800
Contact MicrophonesPickups for acoustic stringed instruments$150 - $500
Modular MixersFlexible analog mixing solutions for live sound$800 - $2,500
Fixed-Channel MixersCompact mixers for acoustic amplification$500 - $1,500
Instrument AmplifiersBi-amped systems for acoustic performance$1,000 - $2,000

Manufacturing

Products are designed and manufactured in Mendrisio, Switzerland.1 Production incorporates in-house development, with expansion through the 2012 acquisition of SR Technology for enhanced capabilities in audio systems and compact speakers.3

Notable Products

  • Jam 150 - 150-watt bi-amped acoustic amplifier with 8” woofer and 1” dome tweeter, featuring onboard mixer.
  • Jam 100 - High-performance wood cabinet acoustic amp from the Jam series.
  • Jam 400 - Higher-power model in the Jam series acoustic amplifiers.
  • Contact Mics - Pickup systems for natural reproduction of acoustic instruments.
  • SR Technology Speakers - Compact high-quality speakers integrated post-2012 acquisition.

Reputation

Schertler is regarded as a standard for acoustic amplification in live performance, broadcast, and recording, used by leading orchestras, ensembles, and solo artists.2 Professionals value its high-fidelity reproduction of acoustic instruments, with a leading position in Europe.12 Some enthusiasts compare it favorably to competitors like Acus, noting strong performance in store demos.6

Sources (6)
  1. https://www.schertler.com/en_US/musical-instruments/about-us
  2. https://www.premierguitar.com/schertler-introduces-new-jam-series-acoustic-amps
  3. https://www.zoominfo.com/c/schertler-sa/84984186
  4. https://www.schertler.com/en_US/swissmade/artist-cooperation
  5. https://www.schertler.com/en_IT/swissmade/business-model
  6. https://www.acousticguitarforum.com/forums/showthread.php?t=650830