Schick

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Overview

Schick is an American brand of safety razors and personal care products, founded in 1926, known for men's and women's shaving systems. It holds a strong market position as the second-largest globally in the 2000s behind Gillette and leads in Japan for safety razors and blades. The brand operates in North America, Australia, Asia, and Russia, with products sold under Wilkinson Sword in Europe.

History

Schick was founded in 1926 by Jacob Schick as the Magazine Repeating Razor Company. It was acquired by Pfizer, then purchased by Energizer in 2003, and became part of Edgewell Personal Care after Energizer's 2015 split. In 1992, Schick merged with Wilkinson Sword.

Product Lines

Product Line	Positioning	Price Range
Hydro 5 (five-blade men's razor)	hydrating shave with skin guards	$10 - $15
Hydro Sensitive (men's razor)	skin-first sensitive shave	$10 - $15
Xtreme 3 (three-blade men's razor)	everyday durable shave	$8 - $12
Hydro Silk (women's razor)	hydrating multi-blade for women	$10 - $15
Intuition (women's razor)	built-in shave cream razor	$10 - $14

Manufacturing

Manufacturing locations are not specified in available sources. As a brand under Edgewell Personal Care, production is likely outsourced to global facilities.

Notable Products

Schick Hydro 5 - Five-blade system with hydrating gel and flip trimmer.
Schick Hydro Silk - Women's razor emphasizing skin hydration during shave.
Schick Intuition - Razor with integrated shave cream for women.
Schick Xtreme 3 - Three-blade razor for men with durable handle.
Schick Hydro Sensitive - Designed for sensitive skin in men's line.

Reputation

Schick is viewed as a reliable mid-tier alternative to Gillette, praised for comfort features like hydration in products such as Hydro series among everyday users. Professionals note its strong sales in Japan and budget-friendly pricing. Criticisms include perceptions of lagging innovation compared to dominant competitors.

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