Schockemöhle

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Overview

Reitsport Schockemöhle is a German equestrian retail company founded in 1996, operating an online store and mail order catalog that ships to around 70 countries. It specializes in horse riding equipment and apparel, with a physical store and event presence in Germany. The company maintains a workforce of approximately 25 employees and focuses on customer service through expert advice and sales events.¹²

History

Reitsport Schockemöhle was founded in 1996 by Franz Schockemöhle, who began selling equestrian products from the trunk of his Mercedes to local riding stables before opening a small store at Dorfstrasse 47 in Steinfeld. The business expanded to a 150 square meter showroom in the parental basement, managed by Elisabeth Kleimann, and grew through sales at events like CHIO Aachen and regional tournaments using a sales truck. Today, it operates from Muensterlandstrasse 1 or Kötterhof 8 in Steinfeld, with ongoing innovations including an online store at www.schockemoehle.net, 'Crazy Days' sales, 'Spring Break' fairs, and social media.¹⁵⁶

Product Lines

Product Line	Positioning	Price Range
Saddles and Bridles	Premium equestrian tack	$300 - $2,500
Rider Apparel	Functional riding clothing	$50 - $500
Horse Boots and Protection	Protective gear for horses	$40 - $300
Stable Accessories	Everyday horse care items	$20 - $200
Textile and Blankets	Horse rugs and covers	$100 - $800

Manufacturing

Manufacturing details for Reitsport Schockemöhle products are not specified in available sources; as a retail company, it sources equipment from various suppliers rather than producing in-house. Products are sold through its store and online platform in Germany.¹

Notable Products

Schockemöhle Saddles - High-quality saddles for competitive riding.
Airflow Bridles - Anatomically designed bridles for horse comfort.
Rider Jackets - Weather-resistant jackets for equestrian use.
Horse Fly Masks - Protective masks against insects.
Girths and Cinches - Adjustable girths for secure saddle fit.

Reputation

Reitsport Schockemöhle is recognized in the equestrian community for reliable customer service and expert advice, particularly among German riders and stables. It has built a strong regional presence through event sales and personal engagement. No specific criticisms are noted in available sources, though its scale remains modest compared to larger international brands.¹⁵

Sources (7)