Schon

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Overview

Schön Cues is a manufacturer of handcrafted custom pool cues established in 1981, known for precision construction using high-quality materials by master craftsmen. The brand offers six collections of cues and interchangeable shafts, sold through authorized dealers, and positions itself in the premium segment of the billiards market.¹²⁴⁸

History

Schön Cues was founded in 1981 by Terry Romine Sr., an avid pool player and perfectionist, and Bob Runde, after Romine began making cues as a hobby in the back room of his bar. By 1985, demand prompted Romine to purchase a larger facility at 38th and Burnham in Milwaukee to expand operations and hire more master craftsmen. Bob Runde retired in 1992, with Evan taking over design and production; the company continued under Romine's leadership until his death in 2013, by which time it employed five full-time master craftsmen.¹³

Product Lines

Product Line	Positioning	Price Range
Schon STL	Standard precision line	$500 - $1,500
Schon CX	Custom performance series	$800 - $2,000
Schon SP	Special edition cues	$1,000 - $2,500
Schon LTD	Limited production models	$1,500 - $3,000
Schon Elite	High-end custom craftsmanship	$2,000 - $4,000
Schon Unique	One-of-a-kind bespoke cues	$3,000+

Manufacturing

All Schön cues are handcrafted in the USA at their facility in Milwaukee, Wisconsin, by a team of master craftsmen. Production emphasizes precision and detail, avoiding mass production methods, with cues built to standard 58-inch lengths weighing 19-21 oz.²⁴⁵⁷

Notable Products

Schon STL - Entry-level precision pool cue with standard construction for accurate play.
Schon CX - Custom cue series focused on enhanced performance and hit consistency.
Schon Elite - Premium handcrafted cue using finest materials for professional players.
Schon Unique - Bespoke cues tailored to individual specifications with unique designs.

Reputation

Schön Cues is regarded by billiards enthusiasts and professionals for its precision hitting, detailed craftsmanship, and use of high-quality materials, appealing to players seeking custom performance cues. The brand maintains a strong heritage since 1981 with positive feedback from top players, though its premium pricing and dealer-only sales limit accessibility. Some note the focus on beauty and perfection as both a strength in aesthetics and a potential emphasis over mass-market affordability.¹²³

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