Seattle Coffee Gear

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Overview

Seattle Coffee Gear is a retailer specializing in espresso machines, coffee makers, grinders, coffee beans, and accessories. It operates an online store and retail locations in Washington state, providing sales, expert advice, and warranty repairs for brands like Jura, Saeco, Gaggia, and others. The company targets coffee enthusiasts with a focus on home and commercial equipment.

History

Founded in 2006 by Gail Williams and Victor Gehlen in Washington, US. It expanded to include an online store and physical retail in Lynnwood and later Kirkland, WA. Acquired in March 2025 by Sur La Table, Inc. from Digital Fuel Capital; new ownership noted in 2020 with Mike Atkinson in management.

Product Lines

Product LinePositioningPrice Range
Espresso MachinesHome and commercial semi-automatic machines$500 - $3,000
Superautomatic Espresso MachinesFully automatic one-touch brewing$1,000 - $5,000
Coffee GrindersBurr grinders for espresso and drip$150 - $1,000
Coffee MakersDrip, pour-over, and batch brewers$100 - $800
Coffee BeansSpecialty roasted beans$15 - $50 per bag
AccessoriesTampers, pitchers, and scales$20 - $200

Manufacturing

Seattle Coffee Gear does not manufacture products; it retails equipment from brands including Jura, Saeco, Gaggia, Rancilio, Quick Mill, Ascaso, DeLonghi, Rocket, and Lavazza. Products are manufactured by these third-party suppliers, primarily in Europe and Asia.

Notable Products

  • Jura Superautomatics - Fully automatic espresso machines with one-touch operation and built-in grinders.
  • Rocket Espresso Machines - Prosumer semi-automatic machines known for heat exchanger boilers.
  • Quick Mill Grinders - High-precision burr grinders for espresso dosing.
  • Ascaso Steel Uno - Compact home espresso machine with thermoblock heating.
  • Rancilio Silvia - Entry-level prosumer espresso machine popular for modifications.

Reputation

Seattle Coffee Gear is regarded by enthusiasts for its unbiased product advice, wide selection of high-end brands, and repair services. It holds an A+ BBB rating despite not being accredited. Some note the 2025 acquisition may influence future operations, but it remains a go-to for coffee gear in the US Pacific Northwest.

Sources (6)
  1. https://www.preqin.com/data/profile/asset/seattle-coffee-gear-llc/473366
  2. https://www.zoominfo.com/c/seattle-coffee-gear/165331206
  3. https://www.seattlecoffeegear.com/pages/about-us
  4. https://www.bbb.org/us/wa/lynnwood/profile/coffee-brewing/seattle-coffee-gear-1296-22224683
  5. https://www.seattlecoffeegear.com
  6. https://app.dealroom.co/companies/seattle_coffee_gear