Seido

Overview

Seido operates an online shop specializing in handmade martial arts equipment, including aikido dogi, hakama, obi, belts, bokken, jo, iaito, and more, sourced directly from Japan. The company targets aikido and kobudo practitioners worldwide, offering 100% handmade products with custom orders, fast customization services, and free international shipping. It positions itself as a practitioner-run business focused on authentic Japanese gear for non-Japanese audiences, including content production like a YouTube channel.

History

Seido was established around 2009 as a Japanese company run by practitioners to supply authentic martial arts equipment directly from Japan. From 2009 to 2016, it developed its online presence and product offerings for international customers. In 2016, it became the first Japanese company to invest in content creation for non-Japanese audiences, such as its YouTube channel.

Product Lines

Manufacturing

All products are 100% handmade in Japan. The company sources equipment directly from Japanese artisans, emphasizing custom orders. Manufacturing is outsourced to specialized craftsmen rather than in-house production.

Notable Products

• Aikido Dogi - Handmade cotton uniforms tailored for aikido training with custom sizing options.
• Hakama - Authentic pleated hakama in various colors and fabrics for traditional practice.
• Bokken - Handcrafted wooden swords from Japanese hardwoods for aikido and kobudo.
• Iaito - Balanced practice swords for iaido with custom blade lengths and fittings.
• Jo - Straight wooden staffs handmade for aikido techniques.

Reputation

Seido is regarded by martial arts enthusiasts as a reliable source for authentic, high-quality handmade Japanese equipment at competitive prices with free global shipping. Practitioners appreciate the practitioner-run model and customization services. Some note longer lead times for custom orders due to handmade production.