Seismic Audio
ActiveOverview
Seismic Audio is a retailer and assembler of pro audio equipment, including speakers, cabinets, rack cases, and cables, targeted at musicians, DJs, churches, and live sound applications. The company operates from a 100,000-square-foot warehouse in Memphis, Tennessee, selling through its website and platforms like Amazon at prices below traditional retail. It focuses on providing functional audio gear without big-brand premiums.
History
Seismic Audio was founded by Steve Acree around 2000-2001, starting with sales of audio parts and assembled speakers on eBay from his living room. Key milestones include launching its website in 2008, expanding facilities from 6,000 sq ft in 2004 to 11,000 sq ft in 2007 and later to 100,000 sq ft, and growing product offerings to include powered speakers, subwoofers, and amps by 2009. The company added studio monitors and more powered PA speakers in 2013.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Passive PA Speakers | Budget live sound speakers | $150 - $800 |
| Powered PA Speakers | Active full-range systems | $300 - $1,200 |
| Powered Subwoofers | Low-frequency reinforcement | $400 - $1,000 |
| Rack Cases | Equipment transport and protection | $100 - $500 |
| Guitar and Bass Cabinets | Amplifier enclosures | $200 - $600 |
| Snake Cables | Multi-channel audio interconnects | $50 - $300 |
Manufacturing
Seismic Audio assembles speakers and gear in its Memphis, Tennessee warehouse using sourced components. The company began by building speakers from parts sold online. No details indicate overseas manufacturing or specific supplier partnerships.
Notable Products
- PWS-15 Powered Speakers - Featured in the TV show 'The New Normal'; 15-inch powered PA speakers.
- Studio Monitors - Introduced in 2013 for stage and studio monitoring.
- Rack Cases - Custom line launched in 2003 for pro audio equipment.
- Snake Cables - Multi-channel cables introduced in 2004.
- Guitar Cabinets - Bass and guitar amp cabinets launched in 2003.
Reputation
Seismic Audio is viewed by musicians and budget-conscious users as a source of affordable pro audio gear that performs adequately for live sound and practice setups. Professionals appreciate the value pricing and selection but note it lacks the refinement and durability of premium brands. It holds a niche for cost-effective alternatives without widespread enthusiast acclaim.