Serious Detecting

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Overview

Serious Detecting is a specialized retailer of metal detectors and prospecting equipment, operating as an authorized dealer for major brands including Minelab, Garrett, Nokta, Fisher, and XP. The company serves the metal detecting community by offering curated product selections, expert advice, and customer support for both hobbyist treasure hunters and professional prospectors. As a small, focused retailer rather than a manufacturer, Serious Detecting positions itself as a knowledgeable intermediary between equipment makers and end users.

History

Serious Detecting was founded in 2005 as a metal detecting specialty retailer. The company was incorporated as a Limited Liability Company on July 21, 2011. Operating from Ypsilanti, Michigan, it has established itself as an authorized dealer for leading metal detector manufacturers. The business has maintained a consistent focus on the metal detecting and prospecting market throughout its operational history.

Product Lines

Product Line	Positioning	Price Range
Minelab Metal Detectors	High-performance detection systems	$300 - $4,000
Garrett Metal Detectors	Mid-range to professional-grade detectors	$200 - $2,500
Nokta Metal Detectors	Value-oriented detection equipment	$150 - $1,500
XP Metal Detectors	Advanced prospecting systems	$400 - $3,000
Fisher Metal Detectors	Specialized detection technology	$250 - $2,000
Prospecting Accessories	Supporting gear and tools	$20 - $500

Manufacturing

Serious Detecting does not manufacture metal detectors but rather sources and distributes products from established manufacturers including Minelab, Garrett, Nokta, Fisher, and XP. The company operates as a retailer and authorized dealer, handling inventory, sales, and customer support from its Michigan location.

Notable Products

Minelab Equinox Series - Multi-frequency metal detectors popular with both beginners and experienced detectorists
Garrett AT Pro - Waterproof all-terrain detector widely used for treasure hunting and coin prospecting
XP DEUS II - Wireless detection system known for advanced technology and customization options
Nokta Makro Simplex+ - Budget-friendly entry-level detector with solid performance for hobbyists

Reputation

Serious Detecting maintains a strong reputation within the metal detecting community, with verified customer reviews averaging 4.9 out of 5 stars from over 2,700 buyers. The company is recognized for knowledgeable customer support, reliable product sourcing from reputable manufacturers, and efficient service. Its small size and specialized focus allow for personalized attention to customers, though as a retailer it is dependent on manufacturer quality and availability rather than controlling product development directly.

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