Serious Steel Fitness

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Overview

Serious Steel Fitness provides strength and fitness equipment, including pull-up assist bands, wrist wraps, lifting accessories, and resistance bands. The company targets novice and advanced fitness enthusiasts for home and commercial gym use, with products like heavy-duty latex bands for assisted exercises such as pull-ups and dips.¹²³

History

Serious Steel Fitness was founded in 2009 in Roanoke, Virginia, to offer exercise and fitness equipment.² It has operated from its headquarters at 1807 Murry Rd SW Suite A since then.¹² The company maintains a focus on resistance bands and strength accessories without noted acquisitions or major pivots.¹⁶

Product Lines

Product Line	Positioning	Price Range
Pull-Up Assist Bands	Band-assisted bodyweight exercises	$10 - $50
Resistance Bands	Strength training and rehabilitation	$10 - $50
Wrist Wraps	Lifting support accessory	$20 - $40
Lifting Accessories	Powerlifting and weightlifting gear	$15 - $60

Manufacturing

Products such as resistance bands are made of heavy-duty latex material.³ Specific manufacturing locations and whether in-house or outsourced are not detailed in available information.¹²

Notable Products

Assisted Pull-Up Bands - Heavy-duty latex bands for pull-ups, dips, and bodyweight exercises, with tensions from 2-15 lb to higher levels.
Resistance Bands - Loop bands for strength training, simulating weights in exercises like squats, presses, and rows.
Wrist Wraps - Support accessories for weightlifting and powerlifting.

Reputation

Customers rate Serious Steel Fitness 4.9 out of 5 stars based on over 700 reviews, indicating strong satisfaction with product quality and service.⁵ The brand is recognized for budget-friendly, durable resistance bands suitable for travel and versatile training.³ No specific criticisms from professionals are noted in available sources.

Sources (6)