Shad

Overview

Shad is a Spanish brand specializing in motorcycle seats, cases, and accessories, including top cases, side cases, and rider gear. It operates as part of NAD SL and distributes products in over 80 countries across five continents, with annual production exceeding 2.5 million units. The brand emphasizes in-house design in Barcelona and maintains significant manufacturing there while expanding internationally.³⁴

History

SHAD-NAD was founded in 1973 by Jaume Xicola Gascón in a Barcelona workshop. It has grown into an international business with subsidiaries in Jakarta, Indonesia, and Shanghai, China, and production centers in Barcelona, Jakarta, and Shanghai. Key milestones include presence in over 80 countries, more than 6,000 points of sale, over 10 patents, and expansion into urban cycling products under SHAD BIKES.⁴

Product Lines

Manufacturing

Products are fully designed and developed at headquarters in Barcelona, Spain, with production centers in Barcelona (70% of output), Shanghai, China (25%), and Jakarta, Indonesia (5%). Manufacturing is managed through subsidiaries in key international locations.³⁴

Notable Products

• SHAD Top Cases - Rigid synthetic material cases with model-specific fittings for motorcycles and scooters.
• SHAD Side Cases - Pair sets for side mounting, offering expandable storage options.
• Comfort Seats - Ergonomic seats produced for leading motorcycle brands like BMW and Honda.
• Rider Bags - Soft bags and accessories designed for motorcycle riders.
• SHAD BIKES Products - Line of products for urban cyclists, expanding from core moto focus.

Reputation

Shad is recognized among motorcycling enthusiasts for its design innovation and model-specific fittings, positioning it as a leader in motorcycle luggage and seats. Professionals note its global reach and production scale as strengths, with over 2.5 million units annually. It maintains a solid reputation for quality control from Barcelona design, though some production is outsourced to Asia.³⁴