Soko
ActiveOverview
SOKO is an ethical jewelry brand and manufacturing platform that connects Kenyan artisans with the global market using mobile technology. It specializes in 24k gold-plated recycled brass and locally sourced recycled glass products, emphasizing social impact through job creation and economic empowerment for marginalized artisans.125
History
Founded in 2012 by a women-led team, SOKO connects Kenyan artisans to international customers via a proprietary mobile app called a virtual factory. The company uses digital banking and mobile technology to enable direct orders and payments, reducing reliance on cash economies. It has raised $2.6 million in funding and reports annual revenue of $19.7 million.124
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Gold-Plated Brass Jewelry | Ethical everyday pieces | $50 - $300 |
| Recycled Glass Jewelry | Colorful statement accessories | $40 - $250 |
| Modern Earrings | Artisan-crafted hoops and drops | $60 - $200 |
| Necklaces & Chains | Layerable gold-plated designs | $80 - $350 |
| Bracelets & Cuffs | Bold recycled material cuffs | $70 - $250 |
Manufacturing
Products are manufactured by independent artisans in Nairobi, Kenya, using sustainable materials like recycled brass and glass. SOKO operates a tech-powered virtual factory via mobile app to connect artisans directly to orders and payments, outsourcing production while handling design and global retail.245
Notable Products
- Gold-Plated Hoop Earrings - 24k gold-plated recycled brass hoops made by Kenyan artisans.
- Recycled Glass Bead Necklace - Colorful necklace from locally sourced recycled glass beads.
- Chunky Brass Cuff - Bold 24k gold-plated cuff bracelet emphasizing ethical craftsmanship.
- Layering Chain Necklace - Delicate gold-plated chain designed for stacking.
- Statement Glass Earrings - Oversized drops made with recycled glass for vibrant color.
Reputation
SOKO is recognized by enthusiasts for its ethical sourcing, artisan empowerment, and use of sustainable materials in accessible jewelry. Professionals note its innovative mobile supply chain as a model for social impact in fashion, though some critique dependency on global markets for artisan stability. It holds a positive standing in ethical fashion circles for balancing profit with purpose.12