Shot Scope

Overview

Shot Scope is a golf technology company specializing in GPS watches, laser rangefinders, and automatic shot tracking systems. Headquartered in Edinburgh, Scotland, it develops products and software to collect performance data, enabling golfers to analyze statistics and improve strategy. The company serves over 200,000 users worldwide, with its database containing more than 350 million recorded shots across 36,000+ preloaded courses.¹²³⁵

History

Shot Scope was founded in 2014 by CEO David Hunter in Edinburgh, Scotland, to enhance golfers' performance through technology developed from his own game improvement needs.³⁴⁶ Its first shot-tracking product launched in 2016, expanding later to value-oriented rangefinders and GPS watches.⁴ The company raised US$8.5 million in Series B funding to support growth, particularly in North America, and debuted a global branding campaign in 2025 featuring ambassador Rich Beem.¹⁴

Product Lines

Manufacturing

Shot Scope designs and manufactures its golf GPS watches, performance tracking systems, and laser rangefinders in Edinburgh, Scotland.²³

Notable Products

• V3 GPS Watch - Advanced GPS watch with automatic shot tracking, 36,000+ courses, and everyday mode.
• CONNEX Rangefinder - Lightweight laser rangefinder with slope, vibrations, target lock, and optics options.
• PRO L2 Rangefinder - Value laser rangefinder focused on essential distance features.
• G5 GPS Watch - Simple GPS watch providing green and hazard distances.

Reputation

Shot Scope is recognized among golfers for affordable, data-rich technology that aids score improvement through detailed analytics, with strong adoption evidenced by millions of tracked shots.³⁴ Enthusiasts appreciate its intuitive wearables and global course coverage, though some note it trails premium brands in advanced features or build quality.²⁶ Professionals and ambassadors like Rich Beem endorse its practical insights for strategy.¹⁸