Shoyoroll
ActiveOverview
Shoyoroll specializes in Brazilian jiu-jitsu uniforms, apparel, and accessories for practitioners and enthusiasts. The brand targets martial arts athletes seeking premium training gear and operates from Signal Hill, California, with annual revenue under $5 million.12
History
Shoyoroll was founded in 2006 in the United States as a brand focused on jiu-jitsu clothing and kimonos. It has maintained operations from Signal Hill, California, serving the Brazilian jiu-jitsu community. The company remains independent with no recorded acquisitions or major pivots.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Brazilian Jiu-Jitsu Gis | Premium competition and training uniforms | $150 - $250 |
| Rash Guards | Performance training tops | $60 - $100 |
| No-Gi Apparel | Shorts and compression gear | $50 - $120 |
| Accessories | Belts and bags for grapplers | $30 - $150 |
Manufacturing
Products are imported, with shipments received at the Signal Hill, California facility from international suppliers.4 Manufacturing is outsourced overseas, as indicated by customs records listing foreign consignors.
Notable Products
- Shoyoroll Gis - High-quality Brazilian jiu-jitsu kimonos designed for competition and training.
- Signature Rash Guards - Performance rash guards with athlete-inspired designs.
- Viking Collection - Limited-edition apparel line tied to team sponsorships.
- Training Shorts - No-gi shorts for grappling and MMA.
Reputation
Shoyoroll is recognized among jiu-jitsu practitioners for premium apparel quality and athlete endorsements. Enthusiasts value its focus on the BJJ community, though some note higher pricing compared to mass-market alternatives. The brand maintains a niche presence in martial arts gear without widespread criticisms in available records.