SHUTTLE HOUSE

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Overview

SHUTTLE HOUSE is a Japanese retailer specializing in badminton equipment, operating physical stores in Osaka and Tokyo alongside an online shop. It serves as a pro shop for badminton gear, including rackets, shoes, and apparel, with a focus on e-commerce and international shipping. The company participates in badminton events across Asia, facilitating player interactions and product access.

History

Established in April 1983 as YO3 Ltd. in Osaka, Japan. Opened the main store in Osaka Namba and expanded with a Tokyo Ueno branch in October 2016. Relocated the Osaka store in April 2023 and continues operations with updates to contact details as of 2025.

Product Lines

Product Line	Positioning	Price Range
Badminton Rackets	Performance rackets for competitive play	$100 - $300
Shuttlecocks	Feather and nylon shuttles for training and matches	$20 - $50
Badminton Shoes	ASICS and other brands for court grip and support	$80 - $200
Apparel	Activewear for badminton players	$30 - $150
Accessories	Grips, bags, and strings	$5 - $100

Manufacturing

SHUTTLE HOUSE is a retailer and does not manufacture products in-house. It sources badminton equipment from brands like Yonex and ASICS, distributed through its stores and online platform.

Notable Products

ASICS Badminton Shoes - Discounted models featured in spring campaigns, providing court-specific traction.
Yonex Rackets - Wide selection of models available at pro shop prices.
Feather Shuttlecocks - High-quality shuttles for international competition use.
Badminton Bags - Durable carry options for gear transport.

Reputation

SHUTTLE HOUSE is regarded by badminton players as a reliable specialty retailer in Japan, praised for its extensive inventory and store presence in key cities. Enthusiasts appreciate the online shop's international accessibility and event participation. Some note limited English support on the site as a drawback for non-Japanese speakers.

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