Simple Modern

Overview

Simple Modern is a drinkware and consumer goods company specializing in insulated stainless steel water bottles, travel mugs, food storage containers, and backpacks. Founded in 2015, the company has grown into a category leader across all 50 U.S. states and eight countries, with products available in over 10,000 retail storefronts including major retailers like Kroger, Whole Foods, Kohl's, and Costco. The brand is known for combining premium product quality with accessible pricing and a mission-driven approach that commits at least 10% of annual profits to charitable giving.

History

Simple Modern was founded on September 23, 2015, by Mike Beckham, Bryan Porter, and Micah Ames as a company built on the principle of giving generously. The company manufactured its first water bottle in March 2016 and initially sold exclusively through Amazon as an e-commerce brand. By 2024, Simple Modern had sold over 50 million units and achieved $250 million in gross revenue, expanding from its original online-only model to partnerships with major national retailers. In 2021, the company announced a significant expansion, leasing a 175,000-square-foot manufacturing facility in Oklahoma City to bring overseas production domestically, investing approximately $5 million in the expansion effort.

Product Lines

Manufacturing

Simple Modern designs and manufactures products using both in-house and outsourced production. The company operates a 175,000-square-foot manufacturing facility in Oklahoma City that produces many of its core products using highly automated production lines, representing a strategic shift to bring overseas manufacturing domestically. Products are manufactured from insulated stainless steel and plastic materials, with the company capable of customizing orders for organizations and groups.

Notable Products

• Insulated Water Bottles - Core product line of vacuum-insulated stainless steel bottles available in various sizes and colors, representing the foundation of the brand's 50 million units sold.
• Summit Water Tumbler - Versatile tumbler designed for both hot and cold beverages, widely available across retail partners.
• Licensed Sports Drinkware - Custom-manufactured products featuring professional and collegiate sports team logos for fans and organizations.
• Travel Mugs - Insulated travel mugs designed for commuters and on-the-go consumers seeking temperature retention.
• Food Storage Containers - Insulated storage solutions complementing the drinkware line for meal and snack preservation.

Reputation

Simple Modern is recognized as a category leader in the drinkware market with strong brand loyalty driven by product quality and innovative design. The company's commitment to charitable giving—donating over $10 million to more than 1,000 nonprofits since 2015—differentiates it from competitors and resonates with mission-conscious consumers. The brand has successfully scaled from a digitally native startup to a mainstream consumer goods company available in major retail chains, demonstrating effective e-commerce and retail partnership strategies. Competitors include established brands like S'well, Stanley, and BruMate, positioning Simple Modern as a mid-tier player that competes on value and purpose rather than premium positioning alone.