Sitag

Overview

SITAG is a Swiss brand specializing in office furniture, particularly ergonomically designed swivel chairs, conference chairs, armchairs, and seating for reception areas, as well as systems and conference solutions. As a brand under Nowy Styl, it positions itself in the European market with products manufactured across multiple countries, emphasizing functional design and craftsmanship.¹²³

History

SITAG was founded in 1965 in Switzerland, developing and manufacturing office furniture and chairs. It was previously part of Samas, a Dutch holding company owning European office furniture brands. SITAG is now a brand of Nowy Styl, with production expanded across Europe.¹³⁴

Product Lines

Manufacturing

Products are manufactured in production plants in Poland, Germany, France, Switzerland, Ukraine, and Turkey, equipped with state-of-the-art technologies. SITAG maintains a production area of 12,000 m² and exhibition space of 1,000 m² at its headquarters in Sennwald, Switzerland. Manufacturing is handled within the expanded production base of parent company Nowy Styl across Europe.¹

Notable Products

• SITAG PS - Ergonomic office swivel chair known for adjustability and Swiss design precision.
• SITAG Wave - Conference chair with functional, lightweight construction for meetings.
• SITAG Premium Line Armchairs - Executive seating combining comfort and high craftsmanship.
• SITAG Reception Units - Modular seating for waiting and public areas.
• SITAG Office Systems - Customizable modular furniture for complete office setups.

Reputation

SITAG is regarded by professionals for its Swiss precision, ergonomic maturity, and durable craftsmanship in office seating. Enthusiasts note its transition under Nowy Styl as expanding availability while maintaining quality standards. Some critiques arise from multi-country manufacturing potentially varying consistency compared to fully Swiss production.¹³⁴