Slam

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Overview

SLAM S.p.A. is an Italian sportswear company specializing in technical sailing apparel and nautical-inspired lifestyle clothing. Founded in 1979 in Genoa, it produces high-performance gear for professional sailors and recreational boaters, tested in events like the America's Cup and Barcolana regatta.¹

History

SLAM was founded on December 19, 1979, in Genoa by a group of sailing enthusiasts including Pietro Passaleva and Franco Degan, focused on developing functional sailing apparel through on-water testing.¹² The company expanded with product lines like High Seas oilskins and Stormy Gear in the late 1980s and early 1990s.² In July 2021, it was acquired by VAM Investments; in October 2025, MSC Cruises acquired it from VAM to support international expansion and a new B2B division.¹

Product Lines

Product Line	Positioning	Price Range
High Seas Oilskins (offshore waterproof gear)	Extreme weather protection for ocean racing	$300 - $1,200
Stormy Gear (heavy-duty foul weather apparel)	Durable protection for harsh marine conditions	$250 - $900
Performance Sailing Collection (technical race wear)	Lightweight, high-mobility gear for competitive sailing	$150 - $800
Lifestyle Nautical Clothing (casual wear)	Nautical-inspired everyday apparel	$100 - $400

Manufacturing

Products are designed and developed in Genoa, Italy, with testing conducted by sailors in real-world conditions.¹² Manufacturing details are not specified, but as an Italian company, production likely involves Italian facilities or European suppliers.

Notable Products

Stormy Gear Jacket - Heavy-duty waterproof jacket for extreme sailing conditions.
High Seas Oilskins - Full-body offshore waterproof suit for professional racers.
Performance Race Trousers - Lightweight, breathable pants used in America's Cup events.
Regatta Fleece - Thermal mid-layer for cold-water sailing.

Reputation

SLAM is recognized by sailors for durable, functional gear proven in major regattas like the America's Cup.¹ Professionals value its material innovations from on-water testing, though some note higher pricing compared to mass-market alternatives.¹ Enthusiasts perceive it as a heritage Italian brand with strong nautical authenticity post-MSC acquisition.¹

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