Smith & Cult

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Overview

Smith & Cult is a beauty brand specializing in nail polish and makeup products with high-performance, eco-conscious, 8-free, and vegan formulations.¹² Originally focused on nail polish, it has expanded into a full makeup line including 13 categories of complexion, lip, and eye products with inclusive shade ranges such as 42 shades for complexion.²³

History

Smith & Cult was founded in 2014 by Dineh Mohajer, previously the creator of Hard Candy.¹⁴ It launched with nail polishes known for vibrant colors and has since expanded into lip and eye products as well as broader makeup categories.²³⁵ The brand sought a stronger identity to support this growth beyond its nail origins.²

Product Lines

Product Line	Positioning	Price Range
Nail Polish (vibrant, 8-free lacquers)	high-performance nail color	$18 - $25
Complexion Products (fluid foundations, 42 shades)	inclusive trend complexion	$30 - $50
Lip Products	modern lip formulations	$25 - $35
Eye Products	performance eye makeup	$25 - $40

Notable Products

Plastic Beach - Vibrant nail polish shade featured in reviews.
Nail Lacquers (general) - Core 8-free, vegan nail polishes that established the brand.
Complexion Line - 13 categories with 42 inclusive shades.
Lip and Eye Products - Expansion products beyond original nail focus.

Reputation

Enthusiasts and professionals recognize Smith & Cult for its exciting, high-quality nail polishes with strong pigmentation and longevity.⁵ The brand receives praise for expanding into innovative makeup while maintaining a rebellious, carefree identity.⁶ Nail products remain the most appealing aspect despite the broader lineup.⁵

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