Snapper
ActiveOverview
Snapper is an American brand known for residential and professional lawn-care equipment, particularly rear-engine riding mowers and the industry's first self-propelled rotary lawn mower introduced in 1951135. It offers walk-behind mowers, riding mowers, zero-turn mowers, tractors, and lithium-ion battery-powered tools targeted at homeowners and landscape professionals56. Following Briggs & Stratton's 2023 discontinuation of zero-turn mowers and tractors in North America and a 2024 licensing deal with Daye North America, the brand continues through mass retail, e-commerce, and dealers starting in 2025137.
History
Founded in 1951, Snapper introduced the industry's first self-propelled rotary lawn mower35. The company was acquired by Briggs & Stratton in 2004 and headquartered in Milwaukee, Wisconsin123. In 2023, Briggs & Stratton ended production of zero-turn mowers and tractors for the North American market1. In October 2024, Briggs & Stratton licensed the Snapper brand to Daye North America for continued distribution starting spring 202537.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Walk-Behind Mowers (Hi-Vac, Ninja) | Residential and entry-level professional use | $300 - $1,200 |
| Rear-Engine Riding Mowers | Durable residential lawn care | $1,800 - $3,500 |
| Zero-Turn Mowers | Professional mowing efficiency | $2,500 - $5,000 |
| Tractors | Larger yard maintenance | $2,000 - $4,000 |
| 82V Battery-Powered Tools | Cordless outdoor equipment | $150 - $800 |
| Turf Care Products | Landscape professional accessories | $200 - $1,000 |
Manufacturing
Snapper engineers and designs products in the United States2. Production occurs through global supply and production partners2. As part of Briggs & Stratton, it previously involved U.S. assembly plants2.
Notable Products
- Hi-Vac Walk-Behind Mower - High-vacuum walk-behind mower associated with the Snapper name in the US1.
- Ninja Walk-Behind Mower - Entry-level walk-behind mower line available through major retailers1.
- Rear-Engine Riding Mower - Signature product for which Snapper is best known1.
- Self-Propelled Rotary Mower - Industry's first model introduced in 195135.
- 82V Lithium-Ion Battery Tools - Full suite of cordless outdoor power equipment56.
Reputation
Snapper is recognized by enthusiasts for its heritage in innovative mowers like the first self-propelled rotary and rear-engine riders, with a legacy of quality and reliability spanning over 70 years15. Professionals value its walk-behind and turf care lines through dealer networks1610. Criticisms include limited North American product availability after 2023 discontinuation of zero-turns and tractors, now shifting to licensed production13.
Sources (10)
- https://en.wikipedia.org/wiki/Snapper_Inc.
- https://www.snapper.com/en-us/support/faqs/where-are-snapper-mowers-made
- https://www.snapper.com/en-us/news-room/daye-north-america-licenses-snapper-brand
- https://www.snapper.com/en-us/about-snapper
- https://www.snapper.com/en-us/
- https://www.snapper.com/na/en_us/news-room/browse/Briggs-and-stratton-gives-snapper-a-brand-refresh.html
- https://www.snapper.com/en-us/news-room
- https://www.snapper.com/en-us/support/videos/snapper-tractor-line-up
- https://mowers.snapper.com
- https://www.snapper.com/en-us/support/videos/reasons-to-choose-a-snapper-dealer