Snell Golf

Overview

Snell Golf is a direct-to-consumer golf ball manufacturer founded by former Titleist engineer Dean Snell, specializing in premium performance balls at lower prices than major brands. Headquartered in New Bedford, Massachusetts, it focuses on urethane-covered multi-layer designs for distance, spin, and durability, targeting recreational and avid golfers through online sales.¹²³⁵

History

Dean Snell, a golf ball engineer with prior experience at Titleist, founded Snell Golf in 1992 after leaving the company. The brand emphasizes high-performance golf balls sold directly to consumers to avoid inflated pricing. It expanded into Canada with SnellGolfCanada.com, introducing models like Get Sum and My Tour Ball.¹⁵

Product Lines

Manufacturing

Snell Golf designs golf balls in New Bedford, Massachusetts, with no specific details provided on manufacturing locations or in-house versus outsourced production.²³

Notable Products

• My Tour Ball - Premium 3-piece ball with thin cast urethane cover, low compression core for low spin and high speed, comparable to pro tour balls.
• Get Sum - 2-piece ball offering good performance at entry-level pricing for everyday play.

Reputation

Snell Golf is recognized among golfers for delivering tour-caliber urethane balls at 20-25% lower prices than competitors, praised for performance in distance and spin. Enthusiasts value the direct-to-consumer model avoiding brand markups. Limited information on professional endorsements or widespread criticisms.¹⁵